We started behind a real pharmacy counter in Dublin. Everything Freemi does came from watching the same things go wrong every morning.
Freemi started behind a pharmacy counter in Dublin. Not a demo, a real one. The same things went wrong every morning: repeat requests arriving on three different channels, a queue nobody could actually see, and a fridge log signed on Friday from memory.
We built the system we wished that pharmacy had. Then a physio asked for the same thing with treatment notes on it, and a multi-practitioner practice asked again with four practitioners writing on one record.
We were asked to do salons, agencies, property and a long tail of trades. We said no. Health is where the work is hardest and where getting it wrong actually matters, so it is the only thing we do. Two products, one brand: Freemi Pharmacy and Freemi Practice.
We are a small team. We ship every week, we answer our own emails, and if something is broken you will know whose name to put on the complaint. There is no account manager between you and the people who build it.
We do not claim certifications we do not hold, and we do not put a number on a slide we cannot stand over. If a feature is not built yet, we will tell you on the call rather than after you have signed.
Bring us your messiest workflow and we will show you honestly whether Freemi handles it.
A real person, a real conversation. 15 minutes, no commitment.
Not a quarterly release train. If something is broken on Monday it is usually fixed before Friday.
There is no account manager between you and the people who write the software. If you email support, a developer reads it.
We were asked to build for salons, agencies, property and a long tail of trades. Health is the only thing we do, because doing it properly is a full job.
Health software attracts a particular kind of overstatement. These are the lines we have decided never to cross, and we would rather lose a deal than cross them.
Freemi does not verify professional registration, and no software makes a practice compliant. What it can do is keep the record accurate as you work.
Freemi drafts, your team sends. Anything requiring professional judgement is routed to a person, and the audit trail shows which was which.
You will not find a percentage on this site that we cannot stand over. That is why there are fewer of them than you might expect.
Freemi started wider. Salons, agencies, property, a long tail of trades. All of it worked, and none of it was good enough, because a pharmacy queue and a salon diary only look similar from a distance.
A repeat request has a consent version, an SLA clock and a professional decision attached to it. A haircut booking does not. Software that treats them the same is software that will let you down on the day it matters.
Patients, not customers. Practitioners, not staff members. Recalls, not follow-ups. When the words are right, your team does not have to translate the software into their own job.
Health is the only thing we do now, because doing it properly is a full job. It costs us deals and it is still the right call.
There is no roadmap committee. Three things push work to the top, in this order.
A live business losing time beats every planned feature. If it is broken on Monday it is usually fixed before Friday.
One request is a preference. Three is a pattern, and a pattern is worth building properly rather than bolting on.
We keep a list of what Freemi does not do. Work that shortens that list beats work that lengthens the feature list.
What we do not do is build for a demo. If you see it on this site, it exists in the product. That is the whole reason there are fewer numbers and fewer logos here than on comparable sites.